Early in his career, Richard E. Helzel worked as a supplier for the promotional products industry. The company was eventually sold and Rich embarked on a thirty year career in corporate management. Throughout his corporate tenure, Rich became familiar with the many ways companies strive to keep their name in front of their customers and their efforts to motivate their employees. Leveraging the knowledge he accumulated on the front lines of American business, Rich founded The RH Factor Promotional & Identity Marketing in late 2003 to provide local businesses and organizations with high visibility promotional items designed to help them promote their brand identities in today's crowded marketplace. Early this week we visited with Rich and listened as he explained how the right promotional items can keep your company's name in front of your target audience;
The RH Factor offers a full line of promotional products designed to help you build brand identity by keeping your company's name in front of your customers, communicate your message to your employees, reward your customers for their loyalty, and motivate your employees to achieve corporate objectives. The industry has progressed from calendars and inexpensive pens to top quality name brand products that give your company the upscale image it deserves with a limitless line of items that include water bottles, key chains, USB cards for computers, and name brand wearable items. We focus on helping you build your company by providing you with promotional products that your customers and employees will use daily.
My thirty years in business management has given me first-hand experience seeing how promotional products were successfully integrated in the day to day operations of growing companies. When I visit your office, I bring with me a thorough understanding of not only where you want to go, but also the most effective methods of helping you achieve your chosen objectives. My background in business, marketing, and employee motivation enables me to provide time-tested advice and suggestions that will ensure your company stands out from the crowd.
Promotional products are ideal employee motivators. Employees want to be proud of their employer and they demonstrate this pride in their desire use and wear products featuring your corporate logo. From ice scrapers to coffee mugs and wearable items, these products inspire a sense of corporate pride in a manner like no other. You can offer a drawing for a desirable item to employees who meet required criteria which allows your employees to say, "I've always wanted a big screen TV, and if I meet all the requirements, I'll be in the drawing for one!" This is just one example of how to make promotions work, not only externally, but internally, as well.
Promotional items are the very best way to keep your name in front of an audience. They're tangible items and will remain in use for a long, long time, reminding your customers of your company with each and every use. In this business, I can tailor products and programs for small, medium, or large companies, churches, civic groups, and non-profit organizations. There are many inexpensive options to keeping your name in front of your audience that work very well. Everybody has a water bottle, everyone loses their water bottle, and everybody needs another one. For as little as a dollar per customer, you can have a water bottle with your name on it, and you know that water bottle will be seeing daily use by your customer.
The effectiveness of promotional items is due to the fact they're tangible and can he held, in addition to being items that keep your name visible for a long time. One of my favorite promotional items still in use is a bottle opener I have that was given out by a foundry in Sandusky in the early 1900s. You just can't beat that for longevity!
The RH Factor Promotional & Identity Marketing can keep your company's name in front of your customers and help you build the brand awareness your products deserve. Call The RH Factor today and don't forget to tell them The Advocate sent you!
